About / History

The Mello Smello brand was created in 1980 when Jon and Leah Miner partnered with 3M to utilize a revolutionary new technology to create a new line of stickers. This new technology, called micro-encapsulation, allowed for a variety of odors to be coated onto paper. The result: Scratch’n Smell® stickers. A resounding success, both the product and company took the name Mello Smello, and the company’s commitment to technology and innovation was firmly established.

The Mello Smello Retail Division continues this history of innovation with an array of products to make life’s celebrations more fun. Current examples include Tattoo Eggs (tattoos packaged in brightly colored eggs for Easter), boxed children’s Valentine’s Day cards, lenticular (3D/motion) Christmas cards, and Stickers/Tattoos for Trick-or-Treaters (non-candy alternatives) for Halloween. Most of these products are produced in our own manufacturing facilities in Minnesota, USA with a focus on safety and quality.

Our on-staff marketing and creative departments develop the concepts and artwork that keeps Mello Smello’s products relevant in today’s quickly changing environment. This attention to innovation and design has led Mello Smello to be a valued partner to the nation’s largest retailers including Walmart, Target, Kroger, Walgreens and CVS.

Mello Smello Retail Division Mission Statement: to offer high quality products that make life’s celebrations more fun.